Morex Custom House

A full APG audio system is providing the soundtrack for a new hybrid shop and hospitality space by French motorcycling, automotive, surfing and fashion brand Morex Custom.
To realise this vision, local systems integrator I.S.A. (Ingénierie Scénique et Audiovisuelle) – whose parent company, Groupe Sonowest, is a long-term partner of APG – specified an all-APG install speaker set-up featuring compact coaxial loudspeakers from the French manufacturer’s new iX series, as well as its SB115-M2 compact subwoofer.

The advantages of this system, which includes both iX6 (6.5” driver) and iX8 (8” driver) models, are manifold, according to Mathias Collin, works supervisor for I.S.A., who praises the APG speakers’ “ease of integration, high efficiency, small size, and simple yet effective visual appeal.”

For Morex Custom, it was essential that the speaker system be able to handle a range of applications – a key strength of the iX range, which is as at home in a large entertainment venue or convention centre as it is in a club, bar or restaurant. “The important thing for us was to have a powerful but pleasant sound, so that our clients can talk without shouting,” continues Morel, who adds that the sound system also needed to offer “sufficient power to accommodate more festive occasions and DJ sessions”.

Morex Custom said they were extremely impressed with the installation – so much so that the company is already looking at how it can extend the audio system outdoors, where a tree-lined garden terrace is set to become a must-visit outside space as the warmer weather approaches: “The client is very happy with the sound inside the bar, and are looking at re-fitting the outside of the Morex House with APG speakers to have an equal and constant sound quality everywhere,” concludes Mathias.

“The customer experience in retail and hospitality has become paramount over the past couple of years, with stores like Morex Custom House serving as experiential destinations that go above and beyond the traditional retail environment,” says APG’s sales engineer Alexis Reymond. “With high-quality drivers and innovative No Diffraction Baffle (NDB) technology providing superior sound in a compact footprint, our iX Series speakers are perfectly suited to these kind of premium-quality, next-generation retail destinations.”