Lord’s Cricket Ground


ProjectLord's Cricket GroundLocationSt John's Wood, LondonManufacturersAbsenInstallerAshleigh SignsSubmitted byAbsen

Chosen for its assured stability and reliability, the Absen 10mm pixel pitch SR10 S outdoor LED screen was the product of choice. Two SR10 S screens were installed in the Compton and Edrich Stands to provide live scoring, match updates, match replays and advertisements. Each screen is 11.52m W x 6.4m H equalling 73sqm, with super high brightness of 8,500nits – critical for a seasonal sporting event like cricket which means the visual ability of the LED will not be compromised even in bright sunlight.

A third larger Absen SR10 S LED was installed within the Allen Stand, 20m W x 5.76m H equalling 116sqm, for live scoring and match updates and with an even higher brightness of 10,000nit.

With modules designed for all weather conditions, the SR Series presents excellent display quality even on the brightest or dullest day. With a longer life cycle and excellent durability, it boasts independent LED sealing with elements of the screen wrapped in a protective fibreglass to guarantee a waterproofing rate of IP65. It also guarantees resistance from extreme heat, severe cold, acids, alkalis and even salt spray, ensuring a longer product lifespan.

The SR Series’ intelligent monitor and module allows for remote monitoring and support connection via a PC, laptop or smart phone. It is also energy saving with an average power consumption as low as W/m2 108 and has front and rear service access for quick and easy maintenance with no additional tools required.

The power and data redundancy built into the Absen SR10 S it means there’s no downtime with the screens at the Ground and the ease of servicing allows the stadium’s local engineers to support the screens at short notice and with minimum intervention times if there are any issues.

Absen was chosen by Marylebone Cricket Club (MCC) as the LED display partner at Lord’s Cricket Ground to provide high performance screens as part of an extensive refurbishment, at the historic St John’s Wood cricket venue.

For its ongoing £200m ground development programme spanning five years, MCC is not only striving to provide its members and visitors with modern stands and exceptional facilities, but to also improve the overall match day experience for spectators throughout the season.

Absen was initially selected to provide two new outdoor screens, within the main playing field. After being impressed with the first implementation, MCC asked Absen to continue the ongoing partnership, by providing a larger third screen in the second development stage.

The exceptional quality and position of the three opposing screens ensures spectators have a clear, uninterrupted view, wherever they’re seated and whatever the weather. To assist with the installation, Absen subsequently selected Ashleigh Signs as the systems integration partner for the project.

Chosen for its assured stability and reliability, the Absen 10mm pixel pitch SR10 S outdoor LED screen was the product of choice. Two SR10 S screens were installed in the Compton and Edrich Stands to provide live scoring, match updates, match replays and advertisements. Each screen is 11.52m W x 6.4m H equalling 73sqm, with super high brightness of 8,500nits – critical for a seasonal sporting event like cricket which means the visual ability of the LED will not be compromised even in bright sunlight.

A third larger Absen SR10 S LED was installed within the Allen Stand, 20m W x 5.76m H equalling 116sqm, for live scoring and match updates and with an even higher brightness of 10,000nit.

With modules designed for all weather conditions, the SR Series presents excellent display quality even on the brightest or dullest day. With a longer life cycle and excellent durability, it boasts independent LED sealing with elements of the screen wrapped in a protective fibreglass to guarantee a waterproofing rate of IP65. It also guarantees resistance from extreme heat, severe cold, acids, alkalis and even salt spray, ensuring a longer product lifespan.

MCC selected Absen to initially provide two new outdoor screens in the Compton and Edrich Stands using its 10mm pixel pitch SR10 S outdoor LED, situated within the main playing field. Installed to provide spectators and visitors with live scoring, match updates, match replays and advertisements, each screen measures 11.52m W x 6.4m H equalling to 73sqm, with a super high brightness of 8,500nits – critical for a seasonal sporting event like cricket which means the visual ability of the LED will not be compromised even in bright sunlight.

After being impressed with the first implementation, MCC asked Absen to continue the ongoing partnership, by providing a larger third SR10 S LED screen installed within the Allen Stand, measuring at 20m W x 5.76m H equalling to 116sqm with an even higher brightness of 10,000nit. The exceptional quality and position of the screens, located in three opposing ground locations ensures spectators have a clear, uninterrupted view, wherever they’re seated and whatever the weather.

Chosen for the ongoing partnership as part of the monumental redevelopment of Lord’s Cricket Ground, Absen’s innovative products are perfectly suited for the environment and complete the exceptional match day experience the venue strives to provide.

The SR Series’ intelligent monitor and module allows for remote monitoring and support connection via a PC, laptop or smart phone. It is also energy saving with an average power consumption as low as W/m2 108 and has front and rear service access for quick and easy maintenance with no additional tools required.

The power and data redundancy built into the Absen SR10 S it means there’s no downtime with the screens at the Ground and the ease of servicing allows the stadium’s local engineers to support the screens at short notice and with minimum intervention times if there are any issues.

This project should win due to the state-of-the-art installations not only excelling the stadium and club’s specific requirements, but also enhancing the spectator’s memorable experience at ‘the home of cricket’.