Events United, a lighting and sound integrator, began doing livestreams and video productions at Studio Lab shortly before the pandemic. This activity picked up once COVID-19 hit. On St. Patrick’s Day, their studio hosted a virtual concert by Irish/American band Dropkick Murphy’s, which was seen live by over 10 million on Facebook, YouTube and Twitter.
As their livestream and video business grew during the pandemic, the team decided the time had come to create a more substantial and permanent performance and recording venue. They added a 52.5-foot by 13-foot curved (7.2 million pixel) video wall made with F2 LED panels and a reflective floor.
Along with these enhancements, they built a fixed rig that includes over 60 CHAUVET Professional fixtures, notably 24 Maverick MK2 Spot, 12 Maverick MK1 Hybrid and 10 Rogue R1X Wash fixtures. Next, they partnered with
disguise, OptiTrack, 209 Group, and Unreal Engine, along with CHAUVET Professional to further their virtual production capabilities.
Studio Lab has hosted a variety of fundraising livestreams for a range of non-profits, including women’s empowerment groups, schools, mental health and medical treatment foundations. It has raised over $2 million for these causes.
It has also hosted the televised and livestream “State of the State” address by New Hampshire Governor Christopher Sununu.
The quality of the productions filmed at facility has been a key factor in the success of the events produced there.
Financing the project during a pandemic. The company owner Tim Messina took a mortgage out on his home.
Aside from being technologically impressive, this project demonstrates the best of our industry in terms of resourcefulness, resilience and courage.
