Outernet will host 2,000 sqm of 8K, 360° LED and three 64K controllers from AOTO, with interactivity supplied by a Realife Tech experience automation platform.

A project which is described as the world’s largest deployment of LED screens by pixel density will feature LED screens from AOTO, an experience automation platform from Realife Tech which will enable interaction with screen content via personal devices, and a public art programme including digitisation of the work of performance artist Marina Abramovic, and licenced music content from the BRIT Awards and the Mercury Prize.

Outernet London is a development in the Denmark Street area of London, near Tottenham Court Road underground station, which will house what are said to be the world’s largest high-resolution wrap-around screens in a public atrium with fully directional surround sound, a new 2,000 capacity live events venue and apartments, all equipped with technology that can be used for public and private events such as major brand launches, movie premieres and global cultural events. The development is under construction now and will open in winter 2021, with similar venues to follow in LA and New York.

In a LinkedIn post published last week, AOTO described Outernet London as the “world’s largest LED canvas project”, adding: “With over 2,000 sqm of 8K and 360° floor-to-ceiling screens inside the building, AOTO perfectly satisfies the needs of the creative LED display design and delivers a highly immersive media hub. Instead of over 400 2K LED controllers, three 64K controllers exclusively developed by AOTO are provided to control all the LED screens, simplifying the management process and enhancing working efficiency.”

In a press release issued today, the Realife Tech experience automation platform announced a three-year partnership with Outernet, with visitors able to control their interaction with the venue’s screens through their own devices, as a result of the integration of Realife Tech solutions into an Outernet app which will be launched on the district’s opening.

Realife Tech said its platform aggregates data from multiple systems including apps, ticketing systems, Wi-Fi, point-of-sale, digital advertising screens and access control points within real-world destinations to create a single view of the customer across their journey. Realife Tech’s ability to customise venue platforms to specific visitor preferences will help Outernet create a tailored atmosphere for each and every guest, showcasing the brands that are most appealing to them within the district.

The company said its platform will “act as a concierge to visitors’ Outernet journey, guiding their experience through the exhibitions that spark their interest the most, providing a new way to interact with innovative physical spaces, blending immersive technology and in-person engagement”.

Outernet Global has previously announced that an exclusive version of the opera The Seven Deaths of Maria Callas directed by performance artist Martina Abramovic will appear on the 23,000 sq ft, 360°, 8K screens it describes as “the world’s largest digital exhibition venue”. The performance will be one of the first commissions in a major public arts programme to be curated by video installation artist Marco Brambilla.

In its latest announcement this week, Outernet Global said it had signed a deal with BPI (the British Phonographic Industry), a trade association for UK record labels which would enable it to showcase content from BPI events, such as The BRIT Awards and The Mercury Prize, and would also provide a pro-bono BPI studio at the development. Outernet Global said it expected its London site to have a daily footfall of 400,00 people.