Immerso

Immerso, Ericeira’s first 5-star hotel, is a serene retreat dedicated to wellness and relaxation. Overlooking the lush valley with stunning sea views, the hotel offers guests a premium experience with high-end facilities, including a spa, a fully equipped gym, an outdoor pool, and a restaurant that highlights local organic produce.

Audio plays a key role in enhancing the ambiance, ensuring a seamless and immersive experience for guests. Well-known music producer and composer Elvis Veiguinha — who was responsible for developing the hotel’s playlists — recommended Garrett Audiovisuais to the hotel management. After detailed discussions, Garrett were retained to develop the audio project for the entire hotel complex. Given the premium nature of the project, Garrett chose a solution based on Genelec’s 4000 Series installation loudspeakers.

The requirement was for high-quality, non-fatiguing sound at any volume. It was also important the choice of loudspeaker brand aligned with both Immerso’s premium aesthetic and organic, sustainable principles. Garrett opted for Genelec’s 4000 Series installation loudspeakers, installing twelve Genelec 4020 models throughout the restaurant, bar, and lounge areas, supplemented by a 5041 in-wall subwoofer for deep, clear bass. The wellness zone features ultra-compact 4010 speakers to maintain an intimate and calming atmosphere. With Genelec’s rear-panel room compensation switches, each loudspeaker was precisely tuned to its placement for optimal performance.

For control, source selection and the management of other parameters, Garrett opted for a solution from CUE Systems which offers intuitive fingertip control via a touch panel, as well as a mobile app. A 3-zone media player from Audac acts as the sound source.

One of the main challenges was integrating a high-end audio system into the premium aesthetic of the hotel without disrupting the serene, organic design. Traditional loudspeaker solutions would have been visually intrusive and required bulky amplification racks. Genelec’s active loudspeaker design eliminates the need for external amplifiers, simplifying the installation while maintaining clean lines and minimal visual impact.

Additionally, the acoustics of different areas required careful calibration to ensure a balanced and immersive sound experience throughout the venue. Garrett used Genelec’s room response controls to fine-tune each speaker individually, ensuring superior clarity and consistency. The use of discreetly mounted loudspeakers and an easy-to-operate control system from CUE Systems allowed for intuitive audio management, maintaining the hotel’s tranquil atmosphere.

Immerso is a perfect example of how premium audio can enhance the guest experience in a luxury hospitality setting. The project seamlessly integrates high-performance sound with elegant design, ensuring that guests enjoy exceptional audio quality without visual intrusion.

Genelec’s active loudspeakers not only deliver pristine, studio-quality sound but also support sustainability with their energy-efficient, long-lasting design. The ability to precisely tailor the sound to each space ensured an unparalleled listening experience, perfectly aligned with the hotel’s philosophy of mindfulness and harmony with nature. The success of the project demonstrates how thoughtful AV integration can elevate hospitality environments to new levels of comfort and sophistication.

“We’re delighted with what we achieved at Immerso, and so is the client,” reflects Garret’s Nuno Vinhas. “It’s a truly beautiful space characterised by simplicity and elegance – it’s an organic concept designed to be in communion with nature. These are all values that Genelec espouses, so even philosophically, Genelec was an excellent fit. At a practical level, Genelec delivers everything we need – beautiful aesthetics, excellent sound, long-term reliability and ease of installation. What’s more, at the very end of the project, we calibrated each loudspeaker one by one in the space using the room response controls on the back of each device, which made even more of a difference. The results are stunning and in perfect harmony with the hotel’s environment.”