Bloom Joondalup – Luna Light Journey

Bloom Joondalup – Luna Light Journey was commissioned by the City of Joondalup to transform Central Park into an immersive night-time attraction that activates the city centre and draws visitors from across Perth. Running from 26 September to 2 November 2025, the experience followed a blue-banded bee through glowing botanical landscapes.

Using projection mapping, lighting, lasers, interactive installations and custom soundscapes, Laservision created a walk-through narrative environment. The event encouraged exploration, increased dwell time in the Joondalup CBD, and demonstrated how immersive technology can transform public spaces into vibrant cultural destinations.

Lighting forms the primary visual layer of Bloom Joondalup – Luna Light Journey, transforming Central Park into a sequence of illuminated environments that guide visitors through the narrative.
Throughout the trail, lighting installations reveal the park in new and unexpected ways. Towering trees glow in vibrant colour palettes, pathways shimmer with projected patterns and sculptural elements emerge from the landscape.
Each activation uses a distinct lighting approach. Subtle ambient washes create a magical garden atmosphere in some areas, while vibrant colour palettes and dramatic beam effects transform other sections into surreal botanical environments.

By highlighting natural features while introducing colour, movement and depth, the lighting design transforms the park into a living night garden where technology enhances rather than overwhelms the landscape.

Projection mapping and illuminated installations are used throughout Bloom to create a narrative-led environment inspired by nature.

Visitors encounter a series of immersive scenes where projection animation transforms pathways, trees and surrounding landscapes into glowing floral environments. These projections introduce colour, motion and texture to the natural surroundings, creating a dynamic visual language that evolves as visitors move through the trail.

Interactive installations encourage guests to engage directly with the experience, allowing certain visual elements to respond to movement and presence. Together, these elements create a cinematic walk-through experience where digital storytelling merges with the natural environment.

Audio plays a key role in shaping the immersive atmosphere of Bloom Joondalup – Luna Light Journey. Custom soundscapes accompany visitors as they move through the trail, helping connect the individual installations into a cohesive narrative experience.

Each activation features its own sound design intended to complement the visual environment. Ambient nature-inspired soundscapes enhance quieter moments within the illuminated gardens, while more dynamic audio sequences reinforce installations where lighting, projection and laser effects converge to create dramatic visual moments.

The synchronisation between sound, lighting and visual elements allows each installation to unfold as a carefully choreographed experience. This layered sensory approach encourages visitors to slow down and fully engage with the environment, enhancing the overall immersive quality of the journey.

Laser effects are integrated throughout the experience to add scale and depth to the nighttime environment.
Laser beams project through the surrounding tree canopy, creating dramatic shafts of light that extend the perceived scale of the park after dark. Subtle atmospheric effects help reveal these beams and create moments of spectacle within the journey.

These effects are used selectively to punctuate key moments along the trail, ensuring the technology enhances the natural environment rather than overwhelming it.

In addition to this, a 20M wide water-screen projection installation featured in the journey. Bespoke projection content was created for this screen and an audio track to complement was produced. This installation was an opportunity to deliver AV content rich in narrative around the show theme. It was also another moment in the show for the audience to pause in their journey, enjoying an installation that was not only captivating but helped to tell the show story.

Interactive installations form an important part of the visitor experience. Motion-responsive lighting and projection elements react to visitor movement, creating moments of discovery as guests travel through the park.
These interactive elements encourage exploration and deepen engagement with the environment, ensuring that each visitor experiences the journey in a slightly different way.

Transforming a large public park into a cohesive immersive experience required careful planning and coordination.
The installation needed to balance visual spectacle with environmental sensitivity, ensuring lighting and technology enhanced the natural landscape while minimising disruption to surrounding flora and fauna.

Because Bloom was designed as a walk-through experience, visitor flow was also a key consideration. Installations were positioned to encourage exploration while maintaining safe pathways and clear sightlines for large nightly audiences.
Through careful design and collaboration between creative and technical teams, Laservision successfully delivered a reliable multimedia installation capable of operating throughout the event season.

Bloom – Luna Light Journey demonstrates how immersive audiovisual technology can transform public space into a destination-level cultural experience with measurable tourism and economic impact.
The event achieved 75,808 tickets sold, with 62.67% of visitors travelling from outside the Joondalup area, highlighting its success as a regional tourism drawcard.

Bloom also generated approximately $7.8 million in visitor spending, representing a 32% increase compared with the pre-event period, while accommodation occupancy increased by 23% during the event period.

These outcomes demonstrate how immersive multimedia experiences can revitalise public space, attract regional visitation and deliver tangible benefits for local communities.