BLOODsports

BLOODsports is a bold, genre-defying venue that seamlessly blends the best elements of a sports bar with the edgy appeal of a dive bar and horror cinema. Tateside’s AV installation was pivotal in bringing this vision to life, integrating high-end audio and video solutions to enhance the space’s aesthetic and functionality.

Tateside took a strategic approach to audio design, ensuring an immersive yet balanced sound experience across BLOODsports’ open-plan layout. Audio zoning was a critical focus given the venue’s diverse entertainment offerings—from live sports to karaoke and DJ performances.

The system was built using professional-grade audio brands, including Martin Audio CDD loudspeakers and XE212 subs in the main bar, Audac ceiling speakers throughout, and Void Acoustics in the VIP area.

To ensure seamless distribution and flexibility, Dante-enabled Powersoft amplifiers were deployed, with Netgear POE+ switches managing networked AV traffic. The entire system is controlled via Q-SYS, with a user-friendly touch panel and iPad interface, allowing staff to intuitively switch audio sources and adjust volume levels across different zones.

The result is a high-fidelity, adaptable audio environment where multiple sports events can be broadcast simultaneously without audio overlap. Whether it’s game day, a karaoke session, or a late-night DJ set, the audio experience remains clear, powerful, and perfectly tuned to the venue’s energetic atmosphere.

BLOODsports required a state-of-the-art video system to support its vision of non-stop entertainment. Tateside designed and implemented a robust video-over-IP solution using Bluestream IP300 series transmitters and receivers, supporting 4K video at 60Hz—essential for delivering high-quality live sports action.

A total of 28 screens were strategically placed throughout the venue, ensuring optimal viewing angles in the main bar, games room, snug area, private events space, and even the bathrooms. The video system integrates multiple sources, including Sky boxes, streaming services, a DVD player for vintage horror screenings, and a signage player for promotions. Digital signage distribution is managed via embed, allowing remote scheduling and content management.

A standout feature of the installation is the custom-built 9-meter LED ticker tape above the bar, used to display sports stats, drinks promotions, and on-brand slogans. Combining cutting-edge technology and creative integration ensures that guests are constantly engaged, whether watching live sports, enjoying a horror movie, or karaoke.

One of the key challenges was the open-plan nature of the venue, which required careful consideration of both audio zoning and screen placement to prevent sound and visual clashes. Tateside meticulously designed an audio solution that allowed multiple sports broadcasts to play simultaneously without audio interference. This was achieved through precise speaker placement and intelligent audio routing via Q-SYS.

Another challenge was sourcing high-quality screens at competitive pricing. Tateside collaborated closely with Hisense’s UK distributor to secure the best possible deal on a variety of screen sizes, ensuring top-tier visuals without exceeding budget constraints.

Additionally, minimising downtime was critical because the bar relied heavily on its AV infrastructure. Tateside implemented a robust backend system that simplifies source switching and content management, reducing the risk of technical issues. A managed services agreement was also implemented, guaranteeing a four-hour response time for any maintenance needs.

Tateside successfully delivered a seamless, high-impact AV system that enhances the venue’s unique concept by addressing these challenges through careful planning and strong supplier relationships.

This project stands out for its creativity, technical precision, and impact on the guest experience. From the 4K video-over-IP system delivering flawless live sports coverage to the immersive audio setup that adapts to different entertainment needs, every aspect was designed to elevate engagement and atmosphere.

The custom LED ticker tape, digital signage integration, and flexible karaoke system further showcase how AV technology can be woven into the DNA of a venue rather than just being an afterthought.

Since opening, BLOODsports has received rave reviews, with customers praising the flawless AV execution that keeps them coming back. Tateside’s expertise, innovation, and commitment to ongoing support make this project a prime example of how cutting-edge AV can transform a nightlife destination. This award would recognise the technical achievements and the role AV plays in defining the modern sports bar experience.

“The AV setup at BLOODsports is next level; every screen, every speaker, and everything just works seamlessly,” said Scott Collins, co-founder and CEO at MEATliquour and BLOODsports. “Whether it’s game day or a late-night horror screening, the atmosphere is always spot on. Tateside absolutely nailed it.”