The San Francisco 49ers and Foxconn industrial internet (Fii) recently announced a major, multi-year partnership that immediately rebrands several prominent locations within Levi’s Stadium and sets forth a multi-year plan to integrate ground-breaking technologies that will keep the venue at the forefront of fan-centric innovation. While the 49ers and Fii are working to become the first partnership in the NFL to utilise 8K video production in the near future, the Fii brand will be omnipresent for fans at Levi’s Stadium beginning with Sunday’s home opener.

“The 49ers and Levi’s Stadium continue to strive to be one of the most innovative teams and venues in the world and courtesy of our partnership with Fii we will have the ability to be the first stadium to roll out 8K to our fans in a prominent fashion,” said Brent Schoeb, 49ers Chief Revenue Officer. “Their suite of brands and industry leading products will enable us to build on our innovative vision.”

Following updates completed during the offseason, the Fii name will serve as the presenting sponsor for the 49ers Museum presented by Fii, the 49ers Press Room presented by Fii, and the Fii Club which was previously known as the East Field Club. The Fii brand will also be integrated into signage located on the main Levi’s Stadium videoboards located on the north and south ends of the stadium, the microphone flags in the 49ers Press Room presented by Fii, and wayfinding signage throughout the venue.

“The Fii team is passionate about the technologies we develop and the product we create that make everyone’s life more enjoyable,” said Fii Wisconsin President Foo-Ming Fu.  “By adding our 8K and High Performance Computing expertise to the partnership, we now have the opportunity bring this experience directly to the 49ers fans.”

As a sponsor, Fii joins the 49ers as two organisations with winning brand histories looking to merge football knowledge with advanced technology expertise to enhance the fan experience. Fii has a rich history in the development and application of 8K imagery, high-performance computing and 5G connectivity in diverse markets. The partnership with the 49ers organisation creates an opportunity for Fii to enhance the game day experience for their dedicated fans through high-performance computing. The 49ers will begin leveraging Fii 8K technology this weekend when they record the team’s post-game press conferences using the most-advanced Fii 8K camera available.

Both organisations have prioritised collaboration on the development of 8K video technology to provide 49ers fans with the highest quality video content possible. The award-winning 49ers Studios team will play a lead role in that effort by testing Fii 8K technology throughout the development phase and share its expertise and best practices for capturing 49ers team content in 8K.