Dubai Mall Aquarium

The Dubai mall has been home to the world’s largest OLED video wall since 2017, composed of 820 screens. In January 2024, the previous OLED screens were swapped for 980 square metres of INFiLED’s MV-Series and MV-Edge Series LED screens, with an impressive 3.9mm pixel pitch that reaches 70 metres in width and 14 metres in height. The new video wall, installed by Blue Rhine Industries, boasts an astounding 64 million pixels, delivering unmatched visual clarity.

The 980 installed INFiLED panels, that offered perfect curve at both ends, are driven by an Analog Way Aquilon C+ LivePremier presentation system handling video processing. This is custom built for the project’s requirements, offering 24 4K inputs and 16 4K outputs.

The LED screen transforms the mall environment, captivating visitors with advertisements, promotional content and important public information in real time. INFiLED’s seamless curved design on both ends of the screen ensures a cohesive integration into the mall’s high-traffic environment.

Given its prominent placement above the mall’s main attractions, the Dubai Aquarium and Underwater Zoo, the LED display captivated audiences while maintaining the venue’s architectural integrity and experiential objectives.

One of the challenges Blue Rhine faced was working on a very high traffic area for six months. The Dubai Mall is the world’s most visited retail and lifestyle destination, welcoming around 270,000 visitors per day and the aquarium is the main focal point of these visitors. The integrator had to make sure that none of the operations of this venue were affected by the work that was happening right above the aquarium.
The integrator was able to conceal the site for six months, possible due to remote control curtain hoardings that were opened during the night hours, when the installation team would work on site between midnight and 7am, and then closed during the day.

The installation process also required careful planning due to the operational constraints of working directly above a life aquatic ecosystem. Prioritising the well-being of the fish demanded a unique blend of technical proficiency and conscientious execution throughout the installation process.

Another challenge of installing the largest DOOH indoor screen in such a high-profile setting was being conscious of the weight of the cabinets. This is why INFiLED’s MV-Series, with its remarkable weight efficiency of only 20kh per sqm, proved to adapt during the installation process, in addition to meeting the aesthetic expectations of the place.

What’s more, the high pixel density required careful content management, with signals delivered over fibre optic cabling from a media server that was located in the rack room, 400 metres away.

The successful installation of INFiLED´s screens in The Dubai Mall’s not only showcases the company’s commitment to innovation and quality but also represent one of the biggest LED display installations in UAE.

The Dubai Mall Aquarium installation redefines indoor digital displays, replacing the world’s largest OLED video wall with a 980 sqm LED solution that combines cutting-edge technology with a smooth integration into a high-footfall environment. The commitment needed to install such a structure above a live aquarium, while ensuring zero operational distribution, is an unparalleled achievement in DOOH display technology.

Beyond technical excellence, the installation enhances visitor experience at one of the world’s most iconic shopping destinations. The screen not only serves as a powerful DOOH advertising platform but also provides an engaging visual centrepiece that captivates millions of visitor’s attentions annually.