Westfield Les 4 Temps

Videlio, France’s leading AV integrator, was tasked with delivering an spatial audio solution for Westfield Les 4 Temps, Europe’s largest shopping centre, which would fully immerse visitors in the environment by making audio an integral part of their shopping experience. The immersive sound system is designed to complement the shopping mall’s existing digital signage, dubbed ‘Digital Dream’, which takes the form of a series of three curved LED screens whose 250m² total surface area makes it the largest interactive indoor video display in Europe.

Partnering with Arbane Groupe, Videlio deployed a cutting-edge 12-channel audio system comprising 28 iX5, APG’s ultra-compact indoor coaxial loudspeaker, distributed across the two convex LED screens that loop around Les 4 Temps’ first- and second-floor balconies for even, object-based immersive sound coverage.

Elsewhere, the integrator specified R210TC column speakers by APG’s sister company, Active Audio, which are strategically positioned on either side of the main Digital Dream display (a curved, totem-shaped central screen), further ensuring precise and intelligible sound projection.

This spatial audio system is designed to captivate shoppers by providing immersive, high-fidelity sound that aligns with the visual storytelling of the centre’s digital displays. The audio content engages visitors, reduces distractions and encourages deeper interaction with the advertisements and brand messages displayed. The integration of APG’s coaxial technology ensures a consistent, even acoustic field, delivering pristine audio clarity without overwhelming the environment.

The project presented several key challenges. First, the audio system needed to provide intelligible, immersive sound without being overpowering for shoppers and retail workers. Videlio collaborated closely with acoustician Acoustique & Conseil to conduct extensive acoustic studies, ensuring optimal sound coverage while preventing excessive noise spillover.

Another challenge was the aesthetic integration of the speakers within the high-profile retail space. Thanks to APG’s custom finishes, the iX5 loudspeakers blended discreetly into the architectural design, preserving the mall’s sleek, modern aesthetic while delivering exceptional sound quality.

Finally, the system had to withstand continuous operation, as advertisements and content play hundreds of times daily. APG’s robust build quality, coupled with Videlio’s meticulous installation, ensured reliability and longevity. Comprehensive pre-installation testing and ongoing support from APG and Videlio further guaranteed system performance.

The Westfield Les 4 Temps installation is a landmark achievement in retail AV, demonstrating how immersive audio can work hand in hand with video to enhance the shopping experience. By combining APG’s state-of-the-art loudspeakers with Videlio’s expert integration, the project sets a new standard for audio-visual synergy in commercial environments.

The result is a world-first integration of immersive 3D audio with Europe’s largest interactive retail LED display, offering an unparalleled sensory experience for shoppers and new opportunities for Westfield’s commercial partners.