{"id":3327,"date":"2021-05-18T13:50:46","date_gmt":"2021-05-18T12:50:46","guid":{"rendered":"https:\/\/mondodrawards.com\/2021\/?post_type=portfolio&p=3327"},"modified":"2021-05-24T12:06:55","modified_gmt":"2021-05-24T11:06:55","slug":"fremont-street-experience","status":"publish","type":"portfolio","link":"https:\/\/mondodrawards.com\/2021\/portfolio\/fremont-street-experience\/","title":{"rendered":"Fremont Street Experience"},"content":{"rendered":"

[vc_row][vc_column column_width_percent=”100″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1\/1″][vc_gallery el_id=”gallery-38841″ type=”carousel” random=”yes” medias=”3328,3329,3330,3331,3332,3333,3334″ carousel_lg=”1″ carousel_md=”1″ carousel_sm=”1″ gutter_size=”0″ carousel_height=”equal” carousel_interval=”3000″ carousel_navspeed=”400″ carousel_loop=”yes” carousel_nav=”yes” carousel_nav_mobile=”yes” carousel_nav_skin=”dark” carousel_dots=”yes” carousel_dots_space=”yes” carousel_dots_mobile=”yes” carousel_dots_inside=”yes” stage_padding=”0″ single_style=”dark” single_overlay_opacity=”1″ single_padding=”2″ single_border=”yes”][vc_column_text]To coincide with major investment in its lavish and world-famous multimedia infrastructure, the vibrant Fremont Street Experience in downtown Las Vegas has upgraded its TiMax SoundHub immersive audio processor to include the all-new HARDCore FPGA audio processing platform.<\/p>\n

The upgrade provides extended delay-matrix crosspoint memory of up to one second, plus new ultra-smooth holistic delay-panning algorithms across the street\u2019s vast and unusual 52.4 channel audio system. With 26 pairs of loudspeakers distributed down the five-city-block space, the powerful new TiMax platform updates extend the necessary resources needed to deliver fully immersive dynamic effects spatialisation for the huge scale of the street\u2019s stunning show content.<\/p>\n

TiMax also handles basic routing and housekeeping for all audio aspects of Fremont Street\u2019s daily activities. The browser-based TiMax Portal bespoke touch-screen controller enables mode-selection of background music, audio mix assignment and imaging between three different live stages, plus focussing to a DJ stage as well as various performers and events on the street.<\/p>\n

The latest TiMax SoundHub sonic enhancements complement multi-million dollar upgrades to Fremont Street\u2019s HD video canopy \u2013 the record-breaking world\u2019s longest screen – for which marketing and creative agency, Contend, won the bid to create content for the screen\u2019s brand-VivaVision public launch event.<\/p>\n

Contend\u2019s Bill Wadsworth led the project and explained: \u201cEven before I\u2019d realised what TiMax was capable of, the point of interconnection between the video side and the aural side was where we felt most excited and we brought the most energy towards that.\u201d<\/p>\n

Bill\u2019s first impression of TiMax as a simple and unassuming 19-inch rack-mounted unit, by his own admission, was initially underwhelming. Upon deeper investigation, and shortly before reaching out to 1602 Group\u2019s Duncan Crundwell who represents TiMax in the US, Bill claimed: \u201c\u2026I was like, \u2018I\u2019ll be damned! Somebody was smart enough to put that in at Fremont Street…\u2019\u201d<\/p>\n

Duncan Crundwell partnered with Contend\u2019s audio engineer, Dave Wein, to provide TiMax workflow familiarisation and programming assistance. Between them they rendered the immersive sound fields using the tightly integrated TiMax PanSpace and TimeLine tools, animating them through the length of the street to support the movement of the aerial native HD resolution video content.<\/p>\n

The simplicity of control impressed those at Contend, prompting Bill\u2019s comments that, \u201c\u2026It\u2019s awesome of TiMax to simplify something that was borne from an engineering and live tool perspective and make it into a friendly interface for those of us that come from the post-production side of things\u201d<\/p>\n

The multi-media content, according to Bill, is \u201can amalgamation of different things to massively excite the senses\u201d, and is thematically and metaphorically, \u2018out of this world\u2019, including spaceships, asteroids and other galactic entities moving across the full length of the street\u2019s sky-screen.<\/p>\n

He explained: \u201cThe experience is so big that you hear things you can\u2019t see. Happily, TiMax is exponentially smarter than I ever will be and achieves the level of computational process necessary to handle the level and time correction of assets that are moving through the sound space. Give TiMax accurate inputs about where everything is, what the components are, how things move in a space like that, and you can do \u2013 and this is so important \u2013 just about anything.\u201d<\/p>\n

That they would do something really special with the sound was, Bill claimed, clear from the early stages of the project. \u00a0However, he added: \u201cIt wasn\u2019t until I got down there and actually laid my eyes on what they had going on that I realised how epic the thing was going to be.\u201d<\/p>\n

The audio set up at Fremont Street was an inspiration to Bill. He explained: \u201cIt got us thinking there was a real opportunity to do some amazing sound stuff that\u2019s never been heard before on a system that doesn\u2019t exist anywhere else, a system that\u2019s so impressive in its massiveness you can really do things with the physics of sound that you\u2019re not able to do in any other situation.<\/p>\n

\u201cYou could shut your eyes and move someone in a really profoundly deep way with just the audio mix and energy, but the spatialization is something that will capture people in a different way \u2026 I\u2019ve predicted for Fremont street that people will probably talk about the sound more than anything else because it\u2019s so unusual to be on the receiving end of an absolutely real spatialized audio experience of that scale.<\/p>\n

Bill discovered that, \u201cWith TiMax, we had a tool that you could just blow people\u2019s minds with \u2013 being able to control sound in that way, and I dare anyone else to try to do that \u2013 nothing else on the market has that control or anywhere near what that box does.\u201d[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/4″][\/vc_column][vc_column width=”1\/4″][\/vc_column][vc_column width=”1\/4″][\/vc_column][vc_column width=”1\/4″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_separator][vc_button border_width=”0″ link=”url:https%3A%2F%2Fmondodrawards.com%2F2021%2Fview-entries%2F|||”]BACK TO ENTRIES[\/vc_button][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column column_width_percent=”100″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1\/1″][vc_gallery el_id=”gallery-38841″ type=”carousel” random=”yes” medias=”3328,3329,3330,3331,3332,3333,3334″ carousel_lg=”1″ carousel_md=”1″ carousel_sm=”1″ […]<\/p>\n","protected":false},"author":6,"featured_media":3333,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"inline_featured_image":false,"footnotes":""},"portfolio_category":[35],"class_list":["post-3327","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-parksandattractions-2021"],"_links":{"self":[{"href":"https:\/\/mondodrawards.com\/2021\/wp-json\/wp\/v2\/portfolio\/3327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mondodrawards.com\/2021\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/mondodrawards.com\/2021\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/mondodrawards.com\/2021\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/mondodrawards.com\/2021\/wp-json\/wp\/v2\/comments?post=3327"}],"version-history":[{"count":1,"href":"https:\/\/mondodrawards.com\/2021\/wp-json\/wp\/v2\/portfolio\/3327\/revisions"}],"predecessor-version":[{"id":3335,"href":"https:\/\/mondodrawards.com\/2021\/wp-json\/wp\/v2\/portfolio\/3327\/revisions\/3335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mondodrawards.com\/2021\/wp-json\/wp\/v2\/media\/3333"}],"wp:attachment":[{"href":"https:\/\/mondodrawards.com\/2021\/wp-json\/wp\/v2\/media?parent=3327"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/mondodrawards.com\/2021\/wp-json\/wp\/v2\/portfolio_category?post=3327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}